More importantly a disruptor that's already on the radars of the big behemoths in the corporate travel industry. With a clear focus on how to grow revenues and the ability to pivot to a cash generating model Serko stands as a beacon of hope that we have a Kiwi contender for true global domination (at least that's what I tell myself because Serko will be in the 30-40% share of my overall portfolio depending on scale back).