Agree sb9. With such a low barrier to churn, pricepoint is primarily the only thing they can compete on. Denis Barnes states in his report: "I remain confident that our focus on becoming a truly customer inspired business will deliver improvements in the next six months and the years ahead".
With the improvement of their CRM and Billing Systems then they should have better data, which will aid their ability to develop improved predictive churn models to identify at risk customers and put retention programmes in place. This combined with customer aquisition campaigns to winback old customers and acquire new customers should slow the rate of decline and hopefully translate into an increase in the customer base further on down the track.
Time will tell....