You are probably right. I don't understand everything. Glad though I'm in good company with that problem :D
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Global Dairy Trade prices continue to slide. Whole milk powder down nearly 3%
Prices have been trending down all year with no sign of a turnaround ......just like the Heartland share price
Whole Milk Powder price chart looks like the Heartland share price chart
Up, up and then down down down .....
Spooky as
From NZ Herald report — Whole milk powder dropped 2.9 per cent to US$2,655 a tonne. That's the lowest price since August 2016, according to NZX dairy analyst Amy Castleton.
Heartland share price hit $1.54 back in August 2016 ......current share price almost ‘the lowest price since August 2016’ as well
Spooky
You did beat me to that ;) - I guess who wants anyway to hang around for such a long time with such a boring name just associated with share price drops?
Maybe they could try instead something like ROC - Rural Online Capital Supply? or how about WRM - West Island Reverse Mortgages?
Would be one ticker change per month enough to satisfy the fans?
Relax - I still think they are a good company, but their latest name (and particularly ticker-) change just shows how easy it is for even a good company to lose the focus on what's important ...
What they really should focus on is better customer access (including online experience), better customer care and probably better marketing. Ticker changes don't help with any of that.