The other thing for us all to ponder...
With Vodafone
making the call to get out of their loss making service...so that they can focus their energy and resources on core telco competencies...
Will Spark follow suit before long?
Clearly Spark Sport has not become the overwhelming success they thought it would...they have low subscriber numbers, customers aren't particularly pleased having cricket rights split between two subscriptions etc.
And we see the telcos battling it out in the 5G space, which requires an enormous amount of time and investment.
So, could Vodafone getting out of Pay TV be a precursor to Spark doing the same thing?
That alone would launch the Sky SP God knows how high.