Yes no doubt - my point though is that I don't think it is fair to take a crack at Sky because so many people are thieves. That is a separate issue, and one that a number of companies face (as you rightly point out).
I should also state that, I do not have rose-tinted glasses when it comes to Sky Tv. Without a doubt, they have a Herculean task ahead of themselves, including (in no particular order):
1. Battling Piracy
2. Competing with other premium content providers (Amazon, Netflix, Lightbox)
3. Competing for Sporting rights against Spark (and possibly other entrants)
4. Convincing content creators to unbundle their content more so that Sky can offer smaller and cheaper packages (to stabilise or even grow their subscriber base)
5. Release of their new (and much needed) set top boxes
However, those 'experts' who blog about Sky TV's imminent and certain demise are jumping the gun a bit in my view. The company does still have some (narrow moat) competitive advantages. And remember, Vodafone need Sky to do well to ensure they maintain a competitive offering against Spark. If Spark won all of the Sport (and Sky went under) then that would leave Vodafone in a perilous situation. It would not surprise me at all if Vodafone teamed up with Sky to make damn sure they held on to the big sporting events (Investec, tennis, cricket, hockey etc).
Pure speculation of course. Only time will tell if the new CEO makes enough of a difference in time.