That's right, NEON is ridiculously cheap. People should be praying that HBO, Showtime, FX etc don't decide to have a go at joining the multitude of content providers in our small market by going OTT, and stick with Sky.
If you had to subscribe to all of their services separately, no way are you getting it for $13.95 per month.
Depending on how they go, some of the content providers may still end up doing non-exclusive deals with Sky. In the future Disney, for example, may want to offer their standalone option whilst also letting Sky bundle it with their content.
I imagine Sky would go for it if the price was right, so long as they were the only other entity that could broadcast/stream the content apart from the actual content provider.
Many many options going forward.