Ok so that was my question. Isn't that what they stated in their annual report, that they want to be third after Facebook and google, but what does it mean? Anyone can say you want to be third, but third in aus, third in china etc, or the world? it means nothing unless we know clearly what they mean by that, and what counts is if they can get there and is going towards it.
Take Xero for example, their goal is 1m customers, and they have a projected customer breakdown by region, and they are doubling customer numbers every few months, they went from 100k customers to 200k customers in 13 months. Not commenting on if they will get there or if they are worth the price they are at now, but unless their numbers are fake, the numbers show they are growing and they could get to 1m customers, time will tell.
About employee share options, if I'm not mistaken, it was at 6.5 cents, so it would be pretty demorolising for them. We investors know the risk, and losing money is ok, but seeing your shares double or more in value, then drop back to close to what you bought it for, is a roller coaster. And some would want to sell if they can, to make some money while they can, don't know if there's rules to say they can't though. So yeah that's a bit of a worry and it's hard to change that unless share price go up, but some will get over it over time I guess.