Originally Posted by
Left field
Thanks for posting Scooter. IMO the article makes it look like Fresha are operating without ATM's 'licensing' (hence the non-logo label.)
However Patient Panda, there may well be a phase in/phase out period (perhaps until Anchor A2 milk is available throughout NZ and not just in the Nth Island.) Time will tell.
If Fresha Valley continues it would seem to shoot down much of ATM's claimed patent and logo protection while supporting a much cheaper A2 alternative.
(Although I'm a long term shareholder of ATM, I've been buying Fresha Valley for several years as it's always been stocked by the Countdown I favour and I thought it had ATM's 'blessing'. It's good quality and suits my non-A1 milk loving tummy)