Marketing and Overhead costs will be higher in FY19, EBITDA to sales ratio broadly consistent with FY18, hopefully the market doesn't focus on these points aye.
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Marketing and Overhead costs will be higher in FY19, EBITDA to sales ratio broadly consistent with FY18, hopefully the market doesn't focus on these points aye.
I don't see what the issue is. Marketing and overhead are going up in line with sales so the EBITDA ratio stays about the same and that's a problem because ?????????
That's how companies grow, it doesn't happen by accident.
i think its the right strategy spend lots more on marketing , dont worry about profits short term.
i see some of this years profit was from currency movements so did they actually best estimates? looks like a miss to me
I'll digest this over a flat white later in the day, but on the face of it seems a solid result. Good margins, growth continues - just no mention of the D word.....which they certainly could afford.
I'm comfortable with the increased investment in marketing - however always a difficult one, as never easy to quantify spend and effectiveness and if the marketing department are allowed, then they will use every colouring in pencil at their disposal. Brand is key to A2 and have to become the Coke of the sector.
I like the flashing lights, even if they were already known. Doubling of NPAT, revenue growth in China, 163%... Synlait building new dairy plant to keep up with demand, EBIT margin to be consistent.
Some other good comments in the report about competition, awareness of A1 free milk and their unique offering. If the market grows, so will they. Looks good.
No divvy :( I guess we will continue to be on the rollercoaster for at least another half year ...
Thank god theres no divvy. When a high growth company decides one day it doesnt know what to do with its free cash thats when it becomes a POS! Topping up today