Maybe it is also the typical age profile for the purchasers at BGR who might be a bit older than Glassons customers?
I am surprised to find how many times my teenage daughters now ask me to undertake on-line transactions for them to buy clothes - not something I thought would end up being so popular on-line due to the difficulty of fitting them. But since they can shop that way without driving anywhere (only one has a restricted licence so far) and they don't have to deal with the realities of grumpy shop assistants and security bag searches, they seem to prefer it. Oh, and they can shop during their awake time - which sometimes seems to barely over-lap with normal business hours during school holidays!