Quote Originally Posted by winner69 View Post
They using Liam Lawson to promote the new gear
https://stoppress.co.nz/news/kathman...r-liam-lawson/

yeah, so it seems. pretty cool eh. F1 cool again since drive to survive came out on netflix. hopefully he can pick up a spare F1 seat soon, maybe next year.

new jacket style actually looks a little like the barbour jackets (which are popular in the UK).

shows they are pivoting. might be one of the new innovative products referred too in the H1 outlook statement:

OutlookFirst half sales trends have improved for all three brands as they begin the second half year.Group sales for February 2024 were -3.5% below last year, noting that February is not asignificant trading month.Commenting on the outlook for the Group, Mr Daly said:“In the second half the Group will be cycling less challenging sales performance last year,particularly Kathmandu in the fourth quarter.”“Improving Kathmandu sales performance is our immediate priority as we approach the keywinter trading period. We expect to see progress in the second half and into FY25 as welaunch new innovative products, quick to market programmes, elevated visualmerchandising, increased personalisation through the recently released “Out ThereRewards” and an expanded third-party brand strategy.”“We expect the wholesale customer inventory reduction cycle to end this financial year,giving us a more positive FY25 outlook in the wholesale channel for both Rip Curl and Oboz.”“We believe that with our portfolio of iconic global outdoor brands and leadership insustainability, we remain a unique investment proposition and well-placed for the future.”